So for our advertising unit we have been given the brief to create a 30 second commercial for Plus White teeth whitening gel.
Our concept is based around the sexual appeal of a ad. We will be having Extreme Close ups (ECU) and Close ups(CU) of people eating and drinking foods that would normally stain your teeth. With cuts of a man with his face screwing up each time someone goes and does something. Towards the end the man gets up and screams and we find out he's a dentist. With the tag line "Plus White- Dentists still can't get over it".
Shooting is being done this Friday so the edit will be able for viewing next week!
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